At the 2014 SXSW, Mountain Dew issued a call for aspiring filmmakers to show how they Do The DEW. Hundreds of entries were received, and nine finalists were selected to receive $10,000 to create a unique short film about DEW that were featured at the Green Label Studios: Open Call Film Festival in NYC. The Grand Prize winning video from filmmaker Nathan Balli demonstrates the DEW spirit in an epic fashion and brings to life the idea that Authenticity is Everything.